Consulting

Maintenance and Upselling

If you have already segmented your customers; It’s time to act! Interact with your best customers, let them know they are important, encourage them. Monitor if some clients of this valuable group have defected and send them a recovery initiative. Welcome the new clients that have entered the group of the best customers. Encourage customers in the lower immediate segment to climb into the best customer segment.

Loyalty Programs

Do you want to establish a card in your company that gives points to know the customer and stimulate their loyalty?

Prediction models

A client who is going to defect adopts a behavior of desertion that allows to predict before he does it. Communicate with him before quits, understand what motives are promoting that attitude and encourage him not to stop being his client.

Measurement of the Client’s Value

Do you know what return on investment has meant for each of your clients? What are the clients that have represented a value over time?

Perception Maps

Are you achieving the positioning you want? Do you know how far or near you are from the concept you want to convey? Do you know how your competition is in relation to a positioning of the category?

Communication Design

We support you in the design of these pieces of contact with your client, either by email or by direct mail.

Search for Clients

Based on the profile that your good clients have of product A, look inside the clients of product B who could be stimulated for the purchase of A. Or learn when to change product or service or strategy.

Databases

Does your company have a database, but do not know what to do with the information collected? Do you know how to do with the information collected? Do you know how to get the most out of the information in your database? Is all the information stored in your database useful? What actions have you taken to keep it updated? Do you have a maintenance plan for it?

Or, your database is well structured, but you need to implement security systems, feedback and that the integrity of your database is not compromised.

Segmentation of Habits

Do you know what habits your customers have? Have you identified them by their habits? For example, does the segment that likes to travel stimulate them in relation to their habits?

Customer segmentation

Do you know how many customers represent 50% of your sales? Do you know who your best customers are and what buying habits do they have? Do you serve the most valuable customers in a special way? Who buys a lot, but infrequently? Who has high purchase frequency?

Analysis of “Market Basket Analysis”

Do you know how many customers represent 50% of your sales? Do you know who your best customers are and what buying habits do they have? Do you serve the most valuable customers in a special way? Who buys a lot, but infrequently? Who has high purchase frequency?